{"id":1382,"date":"2021-06-21T11:42:12","date_gmt":"2021-06-21T11:42:12","guid":{"rendered":"https:\/\/grupomartinturiel.es\/curso\/guia-para-landing-pages-efectivas\/"},"modified":"2021-06-21T11:44:56","modified_gmt":"2021-06-21T11:44:56","slug":"guia-para-landing-pages-efectivas","status":"publish","type":"product","link":"https:\/\/grupomartinturiel.es\/?product=guia-para-landing-pages-efectivas","title":{"rendered":"Gu\u00eda para landing pages efectivas"},"content":{"rendered":"<h2>OBJETIVOS CURSO BONIFICADO ONLINE GU\u00cdA PARA LANDING PAGES EFECTIVAS<\/h2>\n<ul>\n<li>Introducir al alumno al mundo de las p\u00e1ginas de aterrizaje o \u201cLanding Pages\u201d, explicando su finalidad, funcionamiento, caracter\u00edsticas y ventajas.<\/li>\n<li>Se describen todos los elementos que componen una p\u00e1gina de aterrizaje, y c\u00f3mo utilizarlos para lograr una mayor eficacia.<\/li>\n<li>Se aprende a dise\u00f1ar y crear una landing page efectiva, paso a paso, teniendo en cuenta aspectos como el marketing de contenidos y la importancia del v\u00ednculo entre el blog y la landing.<\/li>\n<li>Se muestran los distintos tipos de landing pages en funci\u00f3n del objetivo que se desee alcanzar en cada promoci\u00f3n, como puede ser obtener los datos de los clientes, vender un producto, promocionar un evento, o simplemente agradecer al cliente el haberse suscrito.<\/li>\n<li>Se indican cu\u00e1les son los principales programas gratuitos y de pago para crear landings, las formas de medir su eficacia, c\u00f3mo realizar el seguimiento en las conversiones y qu\u00e9 estrategias existen para la generaci\u00f3n de contactos.<\/li>\n<li>Finalmente, el alumno dispone de un glosario de t\u00e9rminos.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>OBJETIVOS CURSO BONIFICADO ONLINE GU\u00cdA PARA LANDING PAGES EFECTIVAS Introducir al alumno al mundo de las p\u00e1ginas de aterrizaje o \u201cLanding Pages\u201d, explicando su finalidad, funcionamiento, caracter\u00edsticas y ventajas. Se describen todos los elementos que componen una p\u00e1gina de aterrizaje, y c\u00f3mo utilizarlos para lograr una mayor eficacia. Se aprende a dise\u00f1ar y crear una &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/grupomartinturiel.es\/?product=guia-para-landing-pages-efectivas\"> <span class=\"screen-reader-text\">Gu\u00eda para landing pages efectivas<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"featured_media":578,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[36,38],"product_tag":[],"class_list":{"0":"post-1382","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-comercio-marketing-y-ventas","7":"product_cat-informatica","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"featured","15":"shipping-taxable","16":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda para landing pages efectivas - Grupo Martin Turiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupomartinturiel.es\/curso\/guia-para-landing-pages-efectivas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda para landing pages efectivas - Grupo Martin Turiel\" \/>\n<meta property=\"og:description\" content=\"OBJETIVOS CURSO BONIFICADO ONLINE GU\u00cdA PARA LANDING PAGES EFECTIVAS Introducir al alumno al mundo de las p\u00e1ginas de aterrizaje o \u201cLanding Pages\u201d, explicando su finalidad, funcionamiento, caracter\u00edsticas y ventajas. 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