{"id":378,"date":"2021-04-23T08:06:50","date_gmt":"2021-04-23T08:06:50","guid":{"rendered":"https:\/\/grupomartinturiel.es\/producto\/animacion-en-el-punto-de-venta\/"},"modified":"2021-05-21T10:48:25","modified_gmt":"2021-05-21T10:48:25","slug":"animacion-en-el-punto-de-venta","status":"publish","type":"product","link":"https:\/\/grupomartinturiel.es\/?product=animacion-en-el-punto-de-venta","title":{"rendered":"Animaci\u00f3n en el punto de venta"},"content":{"rendered":"<h2>OBJETIVOS CURSO BONIFICADO ONLINE ANIMACI\u00d3N EN EL PUNTO DE VENTA<\/h2>\n<ul>\n<li><span>Introducir al alumno a los conceptos de merchandising y animaci\u00f3n del punto de venta, sus or\u00edgenes, funciones y elementos que lo componen.<\/span><\/li>\n<li><span>Conocer en qu\u00e9 consiste el surtido, sus caracter\u00edsticas y c\u00f3mo clasificarlo para que sea rentable.<\/span><\/li>\n<li><span>An\u00e1lisis del consumidor en el punto de venta, detectar sus motivaciones de compra para lograr un correcto posicionamiento del producto.<\/span><\/li>\n<li><span>Distinguir los distintos tipos de clientes y de compras, conocer el proceso de decisi\u00f3n de compra y c\u00f3mo se genera.<\/span><\/li>\n<li><span>Aprender a organizar la imagen exterior del establecimiento.<\/span><\/li>\n<li><span>Diferenciar las tareas a realizar en el escaparate y en el interior.<\/span><\/li>\n<li><span>Armonizar el trabajo del interior y del exterior del local comercial.<\/span><\/li>\n<li><span>Conseguir una correcta distribuci\u00f3n del espacio interior.<\/span><\/li>\n<li><span>Aprender los conceptos de balance, \u00e9nfasis y proporci\u00f3n.<\/span><\/li>\n<li><span>Influir sobre la circulaci\u00f3n del consumidor en el interior del local comercial.<\/span><\/li>\n<li><span>Conocimiento de las secciones y el mobiliario para gestionarlos rentablemente.<\/span><\/li>\n<li><span>Uso correcto de las zonas fr\u00edas y zonas calientes.<\/span><\/li>\n<li><span>Aprender a planificar la pol\u00edtica de precios.<\/span><\/li>\n<li><span>Estrategias del lineal y el facing, t\u00e9cnicas de implantaci\u00f3n de productos.<\/span><\/li>\n<li><span>Conocer el vocabulario relacionado con la animaci\u00f3n en el punto de venta.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>OBJETIVOS CURSO BONIFICADO ONLINE ANIMACI\u00d3N EN EL PUNTO DE VENTA Introducir al alumno a los conceptos de merchandising y animaci\u00f3n del punto de venta, sus or\u00edgenes, funciones y elementos que lo componen. Conocer en qu\u00e9 consiste el surtido, sus caracter\u00edsticas y c\u00f3mo clasificarlo para que sea rentable. An\u00e1lisis del consumidor en el punto de venta, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/grupomartinturiel.es\/?product=animacion-en-el-punto-de-venta\"> <span class=\"screen-reader-text\">Animaci\u00f3n en el punto de venta<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"featured_media":512,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[36],"product_tag":[],"class_list":{"0":"post-378","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-comercio-marketing-y-ventas","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Animaci\u00f3n en el punto de venta - Grupo Martin Turiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupomartinturiel.es\/curso\/animacion-en-el-punto-de-venta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animaci\u00f3n en el punto de venta - Grupo Martin Turiel\" \/>\n<meta property=\"og:description\" content=\"OBJETIVOS CURSO BONIFICADO ONLINE ANIMACI\u00d3N EN EL PUNTO DE VENTA Introducir al alumno a los conceptos de merchandising y animaci\u00f3n del punto de venta, sus or\u00edgenes, funciones y elementos que lo componen. 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